Post by Admin on Mar 27, 2017 11:51:35 GMT
ICO warns UK firms to respect customers’ data wishes as it fines Flybe and Honda (ico.org.uk 27 March 2017)
Two companies have been fined a total of £83,000 for breaking the rules about how people’s personal information should be treated when sending marketing emails.
“Both companies sent emails asking for consent to future marketing. In doing so they broke the law. Sending emails to determine whether people want to receive marketing without the right consent, is still marketing and it is against the law.”
“In Flybe’s case, the company deliberately contacted people who had already opted out of emails from them.”
“Businesses must understand they can’t break one law to get ready for another.”
ico.org.uk/about-the-ico/news-and-events/news-and-blogs/2017/03/ico-warns-uk-firms-to-respect-customers-data-wishes-as-it-fines-flybe-and-honda/
www.facebook.com/ICOnews/photos/a.562397123804004.1073741825.126466154063772/1346297255413983/?type=3&theater
Two companies have been fined a total of £83,000 for breaking the rules about how people’s personal information should be treated when sending marketing emails.
“Both companies sent emails asking for consent to future marketing. In doing so they broke the law. Sending emails to determine whether people want to receive marketing without the right consent, is still marketing and it is against the law.”
“In Flybe’s case, the company deliberately contacted people who had already opted out of emails from them.”
“Businesses must understand they can’t break one law to get ready for another.”
ico.org.uk/about-the-ico/news-and-events/news-and-blogs/2017/03/ico-warns-uk-firms-to-respect-customers-data-wishes-as-it-fines-flybe-and-honda/
www.facebook.com/ICOnews/photos/a.562397123804004.1073741825.126466154063772/1346297255413983/?type=3&theater