The current status of the main purchasing

Why were they not mentioned separately during the analysis Thats because recommendations from friends are slowly losing importance when it comes to purchasing actual beauty products. Even if you receive a recommendation from an acquaintance, you will independently search for information through various channels and double-check it. In addition, unlike other channels, recommendations from acquaintances are indeed difficult for companies to directly improve their marketing efforts. Therefore, when looking at the status of information search channels, one of the good strategies might be to place more emphasis on channels other than acquaintances such as friends and family and use channel strategies.



channels for each skin care category. This time we will introduce to you the current status of the main purchasing channels for each skin care category. We are roughly divided into online and offline TV home and other channels. Additionally, we looked at specific UK Phone Number channels that companies have recently deemed important, such as Naver ShoppingCoupang and KakaoTalk Gifts, as well as top distribution channels such as open markets and hypermarkets.





Naver Shopping vs. Coupang Beauty Consumers Visit Naver Shopping More One of the most interesting points below is the percentage difference between Naver Shopping and Coupang. This is because Naver Shopping is the most used purchasing channel for all major skin care categories, including skin care products, toners, face washes, essences and creams, while Coupang is only half of Naver Shopping. Naver Shopping