Post by Deleted on Jan 27, 2024 10:00:46 GMT
take a look at how to implement conversion APIs for TikTok, Snapchat, and Facebook. Kas ir CAPI CAPI Facebook data. As we've mentioned before , digital privacy has become a top concern for consumers and institutions around the world. Meanwhile, organizations and platforms have responded to this trend by developing new APIs to track conversions. These API systems differ from pixel systems in that they use server-side data, which provides many advantages. This data bypasses common tracking issues like cookies and unwarranted consumer data collection by offering numbers straight from the source.
One of the most famous is the conversion API used by Facebook, but Snapchat and Google have their equivalents. Without using customer information and cookies, the Conversion API uses information from the website's servers. Therefore, it is Special Database a functional and ethical way to track conversion rates on social media, which may even provide better data. Simply put, instead of collecting unsolicited user data, it takes metrics from the platform or website servers. So it can be a new way to collect metrics about traffic, events, Facebook ads and more. Conversion API to Pixel Although CAPI and the Facebook Pixel are often contrasted against each other, there may be a small reason for this. The Conversion API is unlikely to replace Pixel any time soon, as you must already have Pixel installed to properly implement CAPI. In a way, it acts as an extension.
The main difference between Conversion API and Pixel is the method of sending data. With Pixel, Facebook collects data, but CAPI uses its data on the server side and then sends it to Facebook. In addition, CAPI is a more stable and reliable data collection method because it is less dependent on visitors' browsers. It also means it can collect data that escapes the pixel, especially given the new limitations. In addition, it is better for the consumer that companies and platforms can offer a more transparent way of collecting data. Although data collection efficiency varies by server source, CAPI can also collect and exploit more reliable market trend signals. A market signal is a number of different data points that