Post by Admin on Mar 28, 2018 11:01:01 GMT
Megabus ads promising £1 seats banned (27 Mar 2018)
"Megabus ads promising fares from £1 have been banned after the company admitted as few as one seat per coach was available at that price.
The web ad for a new Aberystwyth to Birmingham Megabus route featured the text "From £1".
The Advertising Standards Authority (ASA) said consumers would expect to be able to find the "from" price if they booked in advance.
A Megabus spokeswoman said future marketing would have a different focus.!"
www.bbc.com/news/business-43562112
www.asa.org.uk/rulings/midland-red--south--ltd-a17-397964.html
"Megabus ads promising fares from £1 have been banned after the company admitted as few as one seat per coach was available at that price.
The web ad for a new Aberystwyth to Birmingham Megabus route featured the text "From £1".
The Advertising Standards Authority (ASA) said consumers would expect to be able to find the "from" price if they booked in advance.
A Megabus spokeswoman said future marketing would have a different focus.!"
www.bbc.com/news/business-43562112
www.asa.org.uk/rulings/midland-red--south--ltd-a17-397964.html