Post by Admin on Dec 17, 2017 20:10:53 GMT
Major change to broadband speed claims in ads (23 Nov 2017)
" announced a major change to the way broadband speed claims can be advertised.
Numerical speed claims in broadband ads should be based on the download speed available to at least 50% of customers at peak time and described in ads as “average”. This marks a change from the current position that advertised “up to” speeds should be available to at least 10% of customers. We also recommend that speed-checking facilities, for example those provided on internet service providers’ (ISPs’) websites, should be promoted in ads wherever possible.
The guidance will take effect on 23 May 2018 after a six-month implementation period, and will apply to residential broadband services."
www.asa.org.uk/news/major-change-to-broadband-speed-claims-in-ads.html
www.asa.org.uk/resource/broadband-speed-claims-guidance.html
" announced a major change to the way broadband speed claims can be advertised.
Numerical speed claims in broadband ads should be based on the download speed available to at least 50% of customers at peak time and described in ads as “average”. This marks a change from the current position that advertised “up to” speeds should be available to at least 10% of customers. We also recommend that speed-checking facilities, for example those provided on internet service providers’ (ISPs’) websites, should be promoted in ads wherever possible.
The guidance will take effect on 23 May 2018 after a six-month implementation period, and will apply to residential broadband services."
www.asa.org.uk/news/major-change-to-broadband-speed-claims-in-ads.html
www.asa.org.uk/resource/broadband-speed-claims-guidance.html